At WaGooh, we believe it's important for a companies brand image to easily convey to consumers their mission, product and/or services. SpruceWorks was a media company based out of Sandy, Oregon, a city tucked in the foothills just outside of Portland. Because they are situated next to the Mount Hood National Forest and the name includes the word "spruce", we thought it fitting to give the logo a forest look by using a spruce tree. To signify the wheels always turning when it comes to the creative process, we incorporated a cog as the "o" in works. We finished off the creative look by giving it a sketched back, giving the logo a little bit of dimension.