When it comes to driving sales on social networks, Facebook is king according to a recent study conducted by Shopify. The study was conducted to find out how social platforms are impacting eCommerce sales. With an average of 85% of all social media orders and a conversion rate of 1.85% coming from Facebook’s popular platform, it’s clear that it is a valuable place to be when you’re trying to sell products or services online.
One surprising part of this study is the rate by which Reddit is growing and sharing in social based commerce. Customer orders increased by an astounding 152% in 2013. Pinterest orders were up by 79% and LinkedIn by 122%.
One thing we can all take away from this study is the fact that in today’s world when it comes to marketing online, a solid social media strategy is a vital component!